Hyperbolic Discounting

Say what?

"More often than not, one must answer for all reckless consumption and merriment; yet most of us continue to make choices which are detrimental to our futures." - Allan Bellows for Damn Interesting

Click this link for the entire article.

Of course, reading the article would just be like "being aware of the consequences" which "doesn't [necessarily] mean that they are assigned the appropriate importance".